Getting Better Sales Results For Luxury Real Estate

by / July 14, 2017 Real Estate No Comments

There are a couple of things that people notice about luxury real estate that sets it apart from most other properties being marketed.  Firstly, it is normally more expensive than the rest of the market- and secondly, it tends to have individual characteristics like features or location that make it well-suited to a select audience.

If you are interested in increasing your luxury home or estates sales potential, it therefore makes sense to go the extra mile on marketing and select a marketing service that can provide you with sales materials that will allow your home to sell itself.

More expensive becomes better quality:

Luxury Real Estate

You may have a 10,000 square foot home with a tennis court that is in an exclusive neighborhood, making it a couple hundred thousand more than the neighbors, who all have six to eight thousand square foot homes.  So the size alone can make a difference- and yet, if you create a video using an experienced partner like, the quality features in your home that are the most likely to appeal to potential buyers will be showcased in a way that is elegant and compelling.  Certainly more so than if you just rely upon your selling agent alone.  Companies like Luxmark specialize in understanding the market that you are trying to sell to.  They know what features underpin a buying decision and can cater the presentation using experience that is known to bring results.

Your castle in Merida = sold:

Over a hundred years ago in Merida, Mexico, a boom in textiles brought a castle building boom that caused people interest in purchasing them when they came on the market.  Today, if you are trying to sell a castle in a vacation spot, buyers will spend extra time trying to research every single detail of the home.  Is it historic?  Is it architecturally significant?  Does the location itself reach out to someone as a preferred place to have a second home.

When you work with a luxury home marketing firm that takes a big picture view of all the details of your home that will be relevant to your market and puts them into a brochure that is very much better designed than what you could normally purchase, you’ll find that the sales possibilities multiply over what they would be.

There isn’t always a magic wand that can be waved to make your home sell faster without some initiative on your part.  On the other hand, if you spend the time to find a partner that has a lot of experience marketing to the luxury market, you should save yourself time and money.


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